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SKIFT Report

New SKIFT Report Reveals how Business Events Canada’s National Meetings Strategy is Driving Regional Economic Growth

The report blueprints Business Events Canada’s approach to growing Canada’s share of international business events while future-proofing its visitor economy by leveraging the country’s intellectual capital in seven priority sectors.

In creating the report, SKIFT profiled 11 Canadian Destination Marketing Organizations (DMOs) of various sizes, budgets and governance models, and how they’re adapting their business event sourcing strategy with that of Business Events Canada.

What’s Inside?

The SKIFT Report explores how Canadian destination marketing organizations are collaborating more intentionally and strategically with Business Events Canada to elevate their city on the world stage. 

Read the report to learn how destination organizations are succeeding at acquiring new event business by leveraging their priority sectors in collaboration with Business Events Canada’s global outreach, and the long-term economic benefit to the larger community.