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Coronavirus (COVID-19) Updates

Data and Intelligence

As part of our mandate, we are committed to sharing data and intelligence to help inform plans into the future. We are working with industry, Meetings Mean Business Canada (MMBC), the Convention Centres of Canada (CCOC), the Hotel Association of Canada (HAC) and the Travel Industry Association of Canada (TIAC) to collect data on the impact of COVID19 on Canada’s business events industry, which we will share within and across the Federal family and with our DMOs and other counterparts.

Business Events COVID-19 Impact Report

The Canadian business events community is facing unprecedented challenges due to the COVID-19 pandemic. We know that research is required to guide our collective response so we can make evidence-based decisions. We are working with industry partners, Meetings Mean Business Canada (MMBC), the Convention Centres of Canada (CCOC), the Destination Marketing Association of Canada (DMAC) and the Travel Industry Association of Canada (TIAC) to collect data on the impact of COVID-19 on Canada’s business events industry.

The research below will quantify the impacts of COVID-19 on Canada’s business events economy on an ongoing basis—check back often for updated reports. Understanding the impact of COVID-19 to Canada's business events community is critical to formulating a plan for recovery, full details of which can be found here.

Insights into the future of business events in Canada: A planner pulse check in the era of COVID-19

Between May 13 - 14, 2020, Destination Canada conducted a series of virtual focus groups to seek insights and opinions of 44 international business event organizers (planners and c-suite decision makers) representing the US, UK, and Mexico incentive, corporate and association markets. The intended outcome of the focus groups was to understand key factors and emerging trends influencing the buying cycle and return of business events travel.

Industry Intelligence Webinar & Client Panel Discussion

On June 11th, 2020, the Destination Canada Business Events team hosted a one-hour moderated panel discussion with key US and international corporate meeting, association conferences and incentive trip buyers.

In follow up to a series of Destination Canada Business Events led focus groups, we gathered a group of global clients so that Team Canada partners could hear their thoughts on the future of international business events, including how the buying cycle and key considerations have shifted in the COVID-19 era. Partners learnt what information organizations are seeking from DMO, hotel, convention centre and DMC partners as they begin planning for the re-emergence of in-person business events. Please visit this page to see a recording.

Call to industry

The actions of Canadians over the next few weeks are critical to determining how and when we will flatten the COVID-19 curve. We know that adhering to federal guidelines around health and safety is the priority. It is also our best chance at reducing the negative impact and longevity of the pandemic, and as a tourism sector, we know how critical it is to save our summer. Find out how you can help here.

Provincial Reopening Plans

Provincial authorities are beginning to outline their re-opening plans. Timelines and actions vary, but can provide businesses and workers with information on what to expect in the upcoming weeks and months. This list will be updated as new information is released.

Ongoing support for the Visitor Economy

We know these are difficult times within the tourism sector. We know there is a lot of uncertainty around what our world will look like next month, next week, and even tomorrow.

Now more than ever, we will leverage the power of Team Canada to align and support us through the times ahead.

While we want the Canada brand to maintain market-presence, we also want to ensure we are managing our resources and efforts efficiently. To that end, we have paused all of our social media channels are evaluating our current and upcoming media campaigns and will likely reschedule these for later in the year. More on this to come in the coming days/weeks.

Update (April 8, 2020): The Government of Canada provides further flexibility for employers to access the Canada Emergency Wage Subsidy. Learn more here. 

Update (April 8, 2020): Changes to Canada Summer Jobs program to help businesses and young Canadians affected by COVID-19. Learn more here. 

Update (March 30, 2020): The Government of Canada has updated its public-facing language on travel restrictions, please see the Public Health Agency of Canada for official government information.

Advice for Travellers

Destination Canada is committed to providing accurate information for travellers to Canada and in Canada. We have consolidated links to sites about COVID-19 here, so you can easily access the resources you need to make informed travel decisions.

Events and Conferences

If you’re travelling to Canada for an upcoming conference or event, we recommend contacting your event organizer and host venue for the most up-to-date details.

On-Going Communications

Corporate website: We will enhance the information around COVID-19 posted on our corporate website regularly including links to where small to medium sized enterprises can go for support or information. Please check this page for updates.

Support the sector by sharing relevant information: If you have a network that would benefit from this information, please pass it along. If you are a Provincial Marketing Organization (PMO), Destination Marketing Organization (DMO), association, or otherwise have your own channels or networks, such as newsletters, please encourage your network to subscribe to Destination Canada Business Events News, and stay tuned for information about upcoming webinars.

Ongoing communications: Continue to share your questions with your PMO, DMO and association representatives. As we are in regular contact, they can share your questions and concerns with us.


Our industry has always been, and always will be about people; about the powerful connections that are made when people come together to meet, engage, collaborate and explore in Canada. We are committed to supporting the industry in the days, weeks and months ahead - and welcoming back amazing conferences, events and incentive travel experiences - when the time is right.

Navigating to the new normal

We are in uncharted territory as we navigate through the first global pandemic to occur in the age of heightened connectivity. The business events segment has always been a reactive industry, highly affected by the state of global travel and economies. It is evident that all segments of our industry - associations, corporate, and incentive - have been impacted by the crisis.

It is an overarching belief across all segments of Business Events that the industry will rebound. It is not a matter of if, but when. Our ability to maintain a fluid plan for recovery will reflect new business realities as they unfold. Find out more about our three-phase approach of Response, Recovery, and Resilience here.


Business Events Phased Approach to Recovery Infographic