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Coronavirus (COVID-19) Updates

Thank you for joining our Business Events Webinar

Thank you to everyone that joined us today for our Business Events industry webinar. We’re grateful for the important discussions we had today around the state of our industry, the strategic direction moving forward and Business Events planning for 2021 and beyond. Thank you also to Gloria Loree, our Senior Vice President, Marketing Strategy & Chief Marketing Officer and Chantal Sturk-Nadeau, our Executive Director, Business Events for hosting today’s session.
If you missed the webinar, a recording is available. 

Resources for planners

When the time is right and restrictions allow, we look forward to returning to in-person meetings. Our industry is developing the tools needed to plan events safely.


Data and Intelligence

As part of our mandate, we are committed to sharing data and intelligence to help inform plans into the future. We are working with industry, Meetings Mean Business Canada (MMBC), the Convention Centres of Canada (CCOC), the Hotel Association of Canada (HAC) and the Travel Industry Association of Canada (TIAC) to collect data on the impact of COVID19 on Canada’s business events industry, which we will share within and across the Federal family and with our DMOs and other counterparts.

Canada's Business Events Restart Recovery Framework

Building off research projects conducted in 2020, we are pleased to share our report on Canada’s Business Events Restart Recovery Framework. This document provides an update on the current impact of business events and a forward look at recovery and restart, including:

  • Business Events: State of the industry – an update on the impacts of covid-19
  • Insight from a global business events scan – summary findings from our recent research project where we heard from executive directors, planners, industry associations and Canadian partners that have informed how we prepare for a post COVID-19 resumption of events
  • Canada’s recovery restart framework – an evidence-based approach to track early signals of the resumption of business events in order to support planning and our industry deliver the right activities at the right time.

View report

Business Events COVID-19 Impact Report

The Canadian business events community is facing unprecedented challenges due to the COVID-19 pandemic. We know that research is required to guide our collective response so we can make evidence-based decisions. We are working with industry partners, Meetings Mean Business Canada (MMBC), the Convention Centres of Canada (CCOC), the Destination Marketing Association of Canada (DMAC) and the Travel Industry Association of Canada (TIAC) to collect data on the impact of COVID-19 on Canada’s business events industry.

The research below will quantify the impacts of COVID-19 on Canada’s business events economy on an ongoing basis—check back often for updated reports. Understanding the impact of COVID-19 to Canada's business events community is critical to formulating a plan for recovery, full details of which can be found here.

Insights into the future of business events in Canada: A planner pulse check in the era of COVID-19

Between September 4 and October 15, 2020, Destination Canada conducted a series of online surveys and focus groups targeting international (US, UK and other countries) event organizers in the association, corporate, and incentive market segments, resulting in an updated Business Events Planner Pulse Check. The objective was to update insights gained from focus groups conducted earlier this year and look for signs of industry recovery.

Provincial and Territorial Reopening Plans

Provincial authorities are beginning to outline their re-opening plans. Timelines and actions vary, but can provide businesses and workers with information on what to expect in the upcoming weeks and months. This list will be updated as new information is released.

Ongoing support for the Visitor Economy

The impact of the COVID-19 pandemic has been devastating to our sector and the reality is that there is no set timeline or guide to what recovery will look like. As the national tourism marketing and research organization, we are committed to working with industry to rebuild confidence and help travellers navigate the new landscape.

For updates on Destination Canada’s response as well as industry and government updates and support resources, please visit here.

On-Going Communications

Corporate website: We will enhance the information around COVID-19 posted on our corporate website regularly including links to where small to medium sized enterprises can go for support or information. Please check this page for updates.

Support the sector by sharing relevant information: If you have a network that would benefit from this information, please pass it along. If you are a Provincial Marketing Organization (PMO), Destination Marketing Organization (DMO), association, or otherwise have your own channels or networks, such as newsletters, please encourage your network to subscribe to Destination Canada Business Events News, and stay tuned for information about upcoming webinars.

Ongoing communications: Continue to share your questions with your PMO, DMO and association representatives. As we are in regular contact, they can share your questions and concerns with us.

Our industry has always been, and always will be about people; about the powerful connections that are made when people come together to meet, engage, collaborate and explore in Canada. We are committed to supporting the industry in the days, weeks and months ahead - and welcoming back amazing conferences, events and incentive travel experiences - when the time is right.

Advice for Travellers

Destination Canada is committed to providing accurate information for travellers to Canada and in Canada. We have consolidated links to sites about COVID-19 here, so you can easily access the resources you need to make informed travel decisions.

Events and Conferences

If you’re travelling to Canada for an upcoming conference or event, we recommend contacting your event organizer and host venue for the most up-to-date details.

Navigating to the new normal

We are in uncharted territory as we navigate through the first global pandemic to occur in the age of heightened connectivity. The business events segment has always been a reactive industry, highly affected by the state of global travel and economies. It is evident that all segments of our industry - associations, corporate, and incentive - have been impacted by the crisis.

It is an overarching belief across all segments of Business Events that the industry will rebound. It is not a matter of if, but when. Our ability to maintain a fluid plan for recovery will reflect new business realities as they unfold. Find out more about our three-phase approach of Response, Recovery, and Resilience here.


Business Events Phased Approach to Recovery Infographic