Québec City for American Incentives
Accessibility, affordability and appeal — QuebÉc City checks off the three A’s of choosing an incentive destination.
When American incentive meeting planners are choosing destinations for their annual incentive programs the final choice often comes down to accessibility, affordability and appeal. More and more they are looking to Québec City, where creative incentives get all A’s.
From increased air capacity from American and Canadian gateways, to the addition of U.S. Customs pre-clearance, to frequent rail service, Québec City is easier to get to than ever. Once here, planners are delighted to discover just how walkable the city’s Old Town is — historic hotels, major visitor attractions, and excellent dining options are easily accessed on foot.
A plummeting Canadian dollar gives U.S. planners a distinct advantage, and takes the affordability equation right off the table. With an additional 25 to 30% budget it’s easy to add more bells and whistles to incentive events, or just pocket the savings to use on next year’s program.
So French, so close! Québec City offers the allure of a European destination without the trans-Atlantic flight or the jetlag. The oldest settlement in North America, Québec City is a lively, living museum, where ancient ramparts surround its cobblestoned, historic heart. Here, old-world charm meets modern sophistication, and a decidedly French European culture plays out against a distinctly Canadian landscape of mountains and maple trees. What’s not to love?
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