Kelowna Secures GSTC 2020
Kelowna to Host 2020 Global Sustainable Tourism Council Global Conference - A First for Canada
The 2020 Global Sustainable Tourism Council (GSTC) conference will be hosted in Kelowna, British Columbia, from November 19 - 22, 2020. The annual event will see Kelowna and the Thompson Okanagan Region welcome over 300 international leaders together with up to 200 local and national delegates specializing in sustainable tourism including destination management and marketing professionals, airlines, travel agents, tour operators, the hospitality sector, and international media.
TOTA CEO, and new GSTC Board Director, Glenn Mandziuk recognizes the impact the conference will have on the region as a whole. “We could not be more excited to welcome the GSTC Global Conference to the Thompson Okanagan and look forward to hosting sustainable tourism leaders in Kelowna from around the world. It is truly a privilege to share our destination with the world as we work toward a more sustainable future for us all. It is an opportunity to showcase the region and our sustainable commitment on a global stage to professionals actively involved in the development and promotion of sustainable tourism.”
The conference brings together industry professionals to discuss key challenges and opportunities surrounding smart destination management and sustainable tourism development by featuring a series of panels and presentations from an array of speakers from around the world.
“Kelowna is proudly located in a Biosphere accredited region and hosting the GSTC annual conference will showcase our commitment to local responsible tourism as well as the 17 global Sustainable Development Goals,” says Lisanne Ballantyne, President and CEO of Tourism Kelowna. “Industry reports tell us that more travellers than ever are seeking sustainable destinations, with 87% wanting to travel sustainably and 67% of travellers willing to pay more for travel that impacts the environment less.”
“Every Thompson Okanagan resident should be proud. This event won’t just benefit your region, with its amazing climate, golf courses, wineries, and scenery. It will also remind world travellers that Canada offers an exciting and diverse range of sustainable tourism experiences. Bravo!” said the Honourable Mélanie Joly, Minister of Economic Development and Official Languages.
“I’m thrilled that Kelowna was selected to host the Global Sustainable Tourism Conference for the first time in Canada in 2020,” said Lisa Beare, Minister of Tourism, Arts and Culture. “British Columbia looks forward to hosting the world next year to continue the important dialogue on responsible tourism. This will be an incredible opportunity to showcase how we are prioritizing sustainability, environmental protection, and making sure the benefits of tourism are shared with everyone in our province.”
Kelowna, an urban resort in the southern interior of British Columbia is a centre of excellence for sustainable tourism, and also for agribusiness, viticulture, digital technologies and aerospace manufacturing. It is also one of Canada’s most celebrated wine and culinary tourism destinations.