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Canada Week 2019

Canada Week Returns to UK & Europe, September 17 & 18


Destination Canada’s Business Events Canada team (BEC), charged with growing Canada’s share of international business events, and their partners, are set to return to Europe next month for their annual roadshows designed to promote the country’s world class meeting, conventions & incentive travel offerings to local meetings and incentive planners.

The high profile events in UK and Belgium will provide attendees with invaluable networking opportunities and practical advice on holding business events in Canada whilst helping them get up to speed with all the latest news and developments, from technological advances to new hotels, venues and incentive travel options.

The first event will be held in London at 5:30 pm on Tuesday, 17th September at Canada House and the second event will be held in Brussels at 6:00 pm on Wednesday, 18th September at Les Ateliers des Tanneurs. With Canada holding a solid first place in global ICT, the functions will also put a spotlight on technologies; one of the seven economic sectors at the heart of Business Events Canada’s strategy. Ryan Holowaty, COO of Saskatoon’s Noodlecake Studios, the renowned indie game publisher and developers of the world famous Super Stickman Golf series will join the events as keynote speaker.

Venue details as follows:

  • London: Canada House, Trafalgar Square, SW1Y 5BJ.
  • Brussels: Les Ateliers des Tanneurs, Rue des Tanneurs 60A, 1000.


As part of a new strategy, Business Events Canada will be incorporating a new partnership with the Professional Convention Management Association (PCMA) at this year’s Canada Week and it will be hosting “PCMA Knowledge Exchanges” which are set to deliver high-level business event education and foster new connections through learning to the local audiences in London and Brussels. In addition to this, team Canada will also be conducting presentations to top Incentive buyers and professional conference organisers at both locations.

Chantal Sturk-Nadeau, Executive Director of Business Events Canada, commented: “The European Annual Canada Week is a unique platform for networking. It allows us to make those key connections between our European markets and Canada’s diverse destinations, unique experiences and industry thought-leaders, helping these local event planners to get inspired and create meaningful and engaging events. It is also an exceptional space for our Canadian partners to meet with new prospective and qualified buyers and to showcase their destination or product in order to generate new opportunities and confirmed business”.

Canada’s national meetings strategy not only leverages the natural and scenic wonders Canada is so well known for, but it also capitalizes on the country’s intellectual and industry strengths to spotlight key priority sectors that can help draw international groups to Canada.

“People have a perception of Canada as being the great outdoors and natural beauty, but we also want to bring to the fore the vibrancy of its cities and urban centres and Canada Week is key vehicle for us to deliver this message to our European audiences,” Sturk-Nadeau added.

Emma Cashmore, the European representative for Business Events Canada, commented: “We are thrilled with what’s in store for this version of Canada Week. Being one of our key in-market activations, these roadshow events reassert Business Events Canada's commitment to the European market and are a great platform for event planners and meetings and incentive agencies to discover everything they could ever need to know about holding a major event in Canada whilst enjoying some excellent networking possibilities in a fun and informative environment”.