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Victoria Signature Incentives

Incentive Travel Experiences in Victoria – Each is a Memory Waiting to Happen

The Incentive Research Foundation Q2-2019 quarterly academic review notes that incentive travel continues to be “a powerful motivator generating the types of feelings, emotions, and memories that build bonds and drive better performance.” Here’s what we also know: people want to earn reward trips, especially those designed in a way that makes it difficult to duplicate on their own. Allow us to introduce a favourite Canadian reward: Victoria, British Columbia, and some of the highlights of hosting your next incentive travel program here.


Fairmont Empress


Whether your group soars over lush islands into Victoria’s International Airport, or sails across the Salish Sea, getting here is a memorable kick-off to any incentive program. The capital of British Columbia, Victoria is also a mecca for local food, craft beer and wine, golf, and of course, plenty of outdoor and marine adventures. Incentive groups can choose to stay waterfront at the recently renovated Fairmont Empress Hotel in the city’s picturesque Inner Harbour, or nearby at the Delta Victoria Ocean Pointe Resort, or further afield at the luxurious Oak Bay Beach Hotel, an oasis overlooking the Juan de Fuca Strait.


Victoria Harbour


Sea Planes, Sea Life and Ancient Artifacts — Day One in Victoria

In Victoria incentive guests discover an array of extraordinary experiences that will etch memories to last a lifetime in their collective conscience. Begin with a scenic seaplane flight, splashing down at Butchart Cove to explore the 55-acre wonder that is Butchart Gardens. Enjoy a champagne breakfast in the family’s historic home, take time to stop and smell the roses before returning to Victoria.


whale watching


The waters surrounding Victoria are home to several species of marine life – from Stellar sea lions, Pacific White-sided dolphins, to Southern Resident Orcas, to Humpback whales. There are plenty of ways to see and photograph the island’s rich marine life including first-class catamaran tours, zodiac excursions, or chartered water craft. Spend the afternoon sightseeing and seeking out local wildlife before an evening spent with colleagues enjoying a long-table dinner among ancient artifacts and storied artwork at the Royal British Columbia Museum.

Get Your Motors Running — Day Two in Victoria

McLaren Island

Travel north up Vancouver Island soaking up stunning vistas along the scenic Malahat Highway before finding your group surrounded by exquisite German, Italian and classic American cars at the Vancouver Island Motorsport Circuit, Canada’s only year-round motorsport facility. Guaranteed to get the adrenaline pumping, their “Taste of the Circuit” experience teaches guests how to master the art of high-performance driving alongside an experienced instructor.

Cowichan Valley, Vancouver Island

Oak Bay Beach Hotel

Vancouver Island is a foodie paradise, after a thrilling morning of high-performance test driving, guests will have the choice of exploring the the vineyards in Cowichan Valley’s acclaimed wine region, or indulge all their senses with a visit to the Oak Bay Hotel’s acclaimed Boathouse Spa. Tonight, a traditional beachside salmon BBQ awaits.

Your Day, Your Way — Day Three in Victoria

Goldstream Park Waterfall

kayaking in Victoria

While incentive winners appreciate experiences they can’t replicate on their own, they also appreciate the time to explore and wander their host destination to really connect with the place. Today guests can choose to explore historic China Town, golf world-class courses, go hiking or zip lining, kayaking, or wander local museums and shops. Tonight, the group is off to Hatley Park at Royal Roads University for a gala celebration.



Why Victoria?

There are plenty of experiences to discover when you host your incentive or meeting in Victoria - these suggestions are just meant to whet your appetite. But consider this: Victoria is affordable; it's still relatively undiscovered by the incentive market; it's safe and easy to get to. Then consider the wealth of experiences your attendees can enjoy either as a top tier to a meeting based in Vancouver or Whistler, or as a standalone event in its own right — Victoria always delivers.